JustFab Style Quiz

In 2017, Techstyle - the parent company of multiple online subscription based women's fashion brands like JustFab and Fabletics, was looking to revamp their introductory style quiz that potential subscribers will take before signing up. The goal was to present a more user-friendly, intutive and engaging quiz to increase customer acquisition as well as customer profile building. The old quiz page was not ideal for mobile devices (75% of traffic coming to the quiz was through mobile devices) so a major emphasis was placed on making the quiz mobile-friendly.

I worked with a team of content and product managers and created a mockup userflow of the quiz. We emphasized on more editorial photography and minimalist icons to really engage the customer and her personality. To keep users aware of the progress they are making with each step, I designed a section-breadcrumb at the top of the page and a dot navigation below each section. A CTA appears at the end of each section to guide the user to move on to the next.

The registration page, the very last section where we collect the user's size and contact information, was completely revamped with wider margins, drop down selections, and open input fields for a cleaner user friendly look.

I designed the layout with Photoshop and wireframed the mockup with Xd. This mockup was submitted and presented but was not selected as the ultimate winning test.

open project

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