We Own The Night - Newegg + Blizzcon Event

Every year during Blizzard's Blizzcon gaming convention, popular tech e-commerce company Newegg throws an event for its gamers and fans. In 2015, I was in to deliver the creative marketing behind the event called "We Own The Night." I designed the swag and tshirts that were to be handed out at the event but most importantly, I was to design a responsive page that attendees would go to get all event information as well as RSVP for the event.

I started by designing the logo with a strong emphasis on the word "OWN" in reference to the term used in gaming culture. The site needed a hierarchy of the main musical act Lil Jon and the rest of the opening acts and a place to insert an eventBrite RSVP widget. I also created an accordion toggle FAQ section that utilized less real estate than a fully listed out FAQ.

Beyond the website, I also designed a swag bag and tshirt for the attendees, both of which carry the We Own The Night branding. I designed the logo with Illustrator, designed mockup of page with Photoshop given artist content and copy, and coded the page from scratch with Dreamweaver. Ticket reservation widget was provided by Eventbrite.

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