Western Pacific Wine & Spirits

In 2015, Western Pacific Winery, a wine and spirits company, requested a redesign of their website. The goal was not only to modernize the look and feel of the brand, but to modernize the useability and flow of the website and content. I suggested that modernizing a website and brand also required the site to be responsive and mobile friendly.

Their old website was obviously designed when web pages were meant to be browsed on desktop monitors. The look and feel was dark and felt outdated so I changed the design to a whiter, cleaner theme and stylized their photos with a "window-framed" tile treatment. I exchanged the closed, claustrophobic layout of the old site with a bigger/wider use of fonts, margins and negative space. I also retouched some photos, vectorized the photos of wine bottles to give a more consistent look and feel across the different types of wine they produced.

For mobile layout, I created a drop down navigation menu to navigate between the pages/sections. To make their website stand out amongst the competition, I designed it to be a horizontal scroll in its desktop form. To me, a horizontal scroll mimics a curated gallery or selection effect, similar to how one would go label to label when wine tasting.

Copy, some photos and logo was provided by client. I did some of the product photography myself and used Illustrator to vectorize bottle art. Used Photoshop for photo touch up and website wireframing and Dreamweaver to code from scratch.

open project

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